Coyote vs. Acme finally opens in theaters after multiyear detour
After hitting a tunnel-painted wall three years ago, Coyote vs. Acme finally made it to theaters yesterday. Originally greenlit in 2020 by Warner Bros. Discovery, the film was shelved by the studio before the small distributor Ketchup Entertainment rescued it and released it this weekend to rave reviews. It was a long road. The film, which follows Wile E. Coyote fighting the Acme Corporation for making shoddy products, cost Warner Bros. ~$70 million, and was already completed when new leadership decided to kill it in 2023 as part of a $115 million tax writeoff. But, unlike other projects the company was tossing, Coyote vs. Acme got stellar reviews from early screenings and critics. The backlash was almost immediate, with Warner Bros. saying it would sell the title to another company: Last year, Ketchup said it would buy the worldwide rights to distribute the film for $50 million. Then it got to work marketing it, using the real-life story of the movie’s almost-demise as a way...