Elon Musk says Twitter can't become 'a free-for-all hellscape,' should be 'warm and welcoming'
Elon Musk said Twitter “obviously cannot become a free-for-all hellscape,” in a message to advertisers on the social media platform.
Musk on Thursday tweeted "Dear Twitter Advertisers," along with a statement saying he “wanted to reach out personally to share my motivation in acquiring Twitter.”
He said he believes "it is important to the future of civilization to have a common digital town square, where a wide range of beliefs can be debated in a healthy manner, without resorting to violence. There is currently great danger that social media will splinter into far right wing and far left wing echo chambers that generate more hate and divide our society."
“That said, Twitter obviously cannot become a free-for-all hellscape, where anything can be said with no consequences,” Musk added later in the statement, saying that "our platform must be warm and welcoming to all."
He added that users should be able to choose their experience on the site “just as you can choose, for example, to see movies or play video games ranging from all ages to mature.”
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Advertisers are Twitter’s chief source of revenue. Musk has previously backed other revenue sources for the site, such as paid subscriptions.
Musk is a self-proclaimed "free speech absolutist" and his message on Thursday may have been a signal to concerned advertisers about the future of the site as a space for their promotions.
And Musk has been sending signals in recent days that he plans to go through with his takeover of Twitter, including posting a video clip of himself carrying a porcelain sink into Twitter’s San Francisco headquarters. He tweeted “Let that sink in,” alongside the video.
Musk also changed his Twitter bio to “Chief Twit” and plans to address Twitter’s staff on Friday, which marks a deadline of his $44 billion takeover of the social media platform.
Musk, who also leads Tesla and SpaceX, agreed to buy Twitter in April before trying to hit the brakes on the deal, arguing that Twitter did not share the number of spam or fake accounts on the platform. Twitter has denied the allegation and has sued Musk to complete the purchase.
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