Netflix wants a piece of the pigskin

 

There will be more than just rom-coms about busy career women going back to their hometown inns on Netflix around the holidays this year. Netflix’s new four-year deal with the NFL gives the streaming platform the rights to five games this season, three more than the previous year as it goes all-in on football.

In addition to two Christmas Day games, Netflix will stream the Los Angeles Rams vs. the San Francisco 49ers in Australia in September, as well as a game on Thanksgiving Eve and one January Game:

  • In its previous deal, Netflix aired two games that reportedly cost the company about $75 million apiece.
  • There was some concern that technical issues, like the glitches during the Jake Paul–Mike Tyson fight last November, would be a problem. But both games went off without a hitch.

Netflix and the NFL have what each other want. The NFL wants some of Netflix’s young and international audience as it tries to expand overseas. Meanwhile, Netflix sees live events as one of the best ways to court advertiser dollars, a big reason why the streaming giant also snagged the rights to WWE’s Raw.—MM

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